30th April 2006

Hooky’s thirst for knowledge

So you can enjoy drinking Hooky beers even more, look out for the simple tasting notes for - Hooky Bitter, 303AD, Hooky Dark and Old Hooky - printed on our new drip mats. The glory of beer is that from simple, natural raw materials – a malted cereal which is usually barley, hops and water - brewers create a range of colours, aromas tastes and textures unmatched by any other alcoholic drink. We want you to try and discover something different in each of our beers and marvel at the skill needed to brew our beers. We hope the tasting notes will help you add to your enjoyment of our beers. But remember, what you find and how you describe it is a personal matter. There are no right or wrong answers. And no hard and fast rules – save one – drink, experience and enjoy Hooky beers.

Sight – hold you beer up to the light to get a better view of the colour and clarity.

Smell – once you’ve begun drinking, swirl the beer around the glass and take a breath and enjoy the aromas.

Taste – roll the beer around your tongue before swallowing to experience more levels of taste including sweetness and bitterness.

Sweetness – the malted barley adds varying sweetness which is detected at the front of the tongue.

Bitterness – comes from the hops, your bitterness glands are located at the back of your tongue.

ABV % - Alcohol by volume – this is the alcoholic strength of the beer