30th March 2008

Hook Norton looks for real ale ambassadors

Hook Norton will be playing its part in the World's largest real ale festival when National Cask ale Week kicks off on 6 April.

National Cask Ale Week brings together the major players in the ale market in a partnership involving the Campaign for Real Ale and Cask Marque.
The landmark event is part of a week-long festival, National Cask Ale Week, which is taking place from 6-13 April.

A key aim of National Cask Ale Week is to encourage people who have never tried real ale to give it a go in local pubs.
Research by the Campaign for Real Ale shows that a staggering 65 per cent of adults have never even tried our national drink, yet of those that do, 40 per cent are converted.

Hook Norton Managing Director James Clarke said: “Hook Norton drinkers are marvelous ambassadors for real ale.
“We are calling on all our fans to go out and recruit other people to the wonderful world of real ale. After just one or two sips of fine real ale, most people are amazed at the flavour and never look back.”

For a list of Hook Norton pubs go to our pubs page
To find out more about National Cask Ale Week and what’s happening in your region visit www.caskaleweek.co.uk or become a fan on Facebook by searching for National Cask Ale Week.